complex x sprite

Role Creative Direction, Storyboarding, Design + Animation
Editing TJ Gonzalez  |  Copywriting Alfred Marroquin

I was approached by Complex and Sprite to create an animated series highlighting five artists currently shaping hip hop's future. The series utilized a playful palette to compliment Summer Sprite's branding, with a large focus on abstract representations of the scripts to be as visually forward as the artists' music.