Jimmy choo x yk Jeong
The highlighted Series
Role Design, Animation
Creative Direction & Music Jonathon Burford & Howin Wong
Co-Animator TJ Gonzalez | Shoe Modeler Duy Tran
Jimmy Choo together with Korean stylist YK Jeong merged their different cultures and styles to launch a new capsule series-The Highlighted. The campaign video showcases a futurist vision of how the collection came to fruition. In it we’re transported to the Highlighted’s bear mascots assembling each shoe through innovative technology including highlighter lasers, iridescent portals, and anti-gravity platforms. The video ends revealing Jimmy Choo x YK Jeong’s creative universe.
This series is available online now