Spring 2014 Gift Card

Role Design
Art Direction Michele Stormer


Gift card designed and selected for Macy’s Spring 2014 collection. The floral illustrations play whimsically around the Macy’s star. The holographic treatment shifts the card’s color from a range of reds to blues. Results for this gift card exceeded expectations being the top selling floral design in recent years with sales reaching 2.5 million nationwide.




Role Design
Creative Direction Joe Feczko
Art Direction Jaime Rivera

Macy's Beautiful Rewards was a loyalty pilot program launched in select Macy's stores March 2014. Black and white became the primary colors for the program, to differentiate from Macy's standard red branding as well as give a classic look to compliment photography. Select pieces utilize black on black for a heightened, luxurious appeal.