Mukzin Dragon Scale Pavilion
sS20 Promotion Poster
Creative Direction Kate Han
Mukzin sought out a promotional poster for their SS20 Dragon Scale collection. The direction was to craft a futuristic vision of a Chinese dragon temple, with a surreal twist. Within the piece iconography pertaining to the collection is scattered throughout, including: lotus flowers, a chinese dragon, and coral. The architecture was derived from the influence of Chinese temples, Art Deco movement, and overflowing natural elements to give an ethereal sense – allowing for a fusion of human-made vs. the natural world.
This series is available online and in-store now