the new stand

Role Design
Creative Direction Kvell

A collaboration with Kvell and The New Stand to create the #ScreenGrabGame Oscars Edition. As favorite movie stars were picking up their golden award, participants had a chance to win a golden prize of their own. Players saw rapidly changing Oscar-themed images playing on loop. Images shown in the shuffle made a direct reference to objects from Oscar nominated movies. If the player screen grabbed an image and matched it with one from The New Stand, they won a gold-themed prize.